WE'VE GOT WHAT'S HOT CAMPAIGN
This was an Instagram-based and Millenial-targeted promotion featuring McCain’s hot, new foodservice products for the convenience store industry. Custom patterns were created by photographing actual product ingredients on
bright poster board. During the lifestyle photoshoot, I assisted in the direction of model poses while also filming the animated boomerangs and GIFs. I worked with the AD to create the promotion’s logo/moodboard, tradeshow booth, monitor graphics, multiple sell sheets, social content, website graphics and lifestyle photoshoot. Because the campaign was social media-based, we created an oversized “iPhone” attached to the booth wall as it rotated the IG feed. In addition, I also helped with the writing of the humorous and catchy hashtags and post copy that accompanied each image uploaded to the branded Instagram page: @wevegotwhatshot.
Role: Graphic Designer Photography Credit: Nikki Fiore
LOGO/BRANDING - SELLSHEETS - FULL PAGE AD - SOCIAL MEDIA CONTENT
TRADESHOW BOOTH - WEBSITE GRAPHICS - MINOR COPYWRITING