Angelika has always had a passion for typography and imagery since a young age. Whether it was designing her father's company business cards or a friend's event invitation, she gained an early appreciation for creative ideas and the process of bringing them to life.
She got her first taste of the ad world while interning at a fast-paced advertising agency, G2 Promotional Marketing, where she shadowed the Art and Creative Directors during project briefs and brand research.
After graduating with a Bachelor of Fine Arts in Visual Communications, she started as a Graphic Designer at a large-format sign company which taught her vendor coordination, client communication, equipment operation (ie: HP printers, vinyl plotters, etc.) and preparing files for print.
Next, she designed custom products for Viacom (television conglomerate) to be sold on their online store. Maintaining brand guidelines, she was still able to create unique and popular designs that contributed to an increase of sales by 12%.
From there, Angelika was thrilled to land at a foodservice advertising agency where she was able to learn immensely from the Art Director and Creative Director respectively, creating campaigns that spread through multiple mediums (print, digital, social, etc.), while honing in on high-level design skills and production talents. This position instilled in her the importance of establishing a creative strategy, understanding how to drive purchase intent and queue a call-to-action for the consumer.
In recent years, Angelika has been a creative pioneer in the hyper-growth cannabis industry, leading the charge of refreshing product brands and launching product release campaigns while adhering to budget and timeline constraints. She is responsible for leading and mentoring the young creatives on the team to establish brand guidelines, brainstorm creative concepts for social, oversee photoshoots (lifestyle and product) and deliver compliant packaging to the market.
All the while, she maintains a side hustle of a freelancing design business catering to local small businesses. She spends her free time teaching crafts to her niece and nephews and camping at the lake with her husband and outdoorsy, senior dog, Payton.
05.2018 - present
Directs the design of packaging, social graphics, and product branding for a leading cannabis cultivator
Reviews and approves any design/artwork, photography, digital content and graphics developed by the creative team
Identifies and maintains strategic partnerships with suppliers to uphold brand integrity and design standards
Understands and maintains compliance packaging regulations for multiple markets
Led strategic foundation and execution of brand consolidation, with brand and packaging redesign for Revolution Cannabis, as featured in High Times magazine
Updated packaging designs and worked with vendors to solidify final files per their specs and templates as well as choose appropriate materials and finishes
Led agency portfolio audit of B2C brands to accommodate brand consolidation
Established brand guidelines for rebrand of Revolution Cannabis to span multiple markets
Managed the expedited launch into AR market leveraging vendor partnerships ensuring compliance requirements were upheld in tight turnaround
Led development and implementation of creative process and establishment of internal agency structure
Led strategic foundation of social engagement resulting in a 50% increase in followers within one calendar year
Developed design and transition timeline of packaging update saving 30% in costs
Established foundation retail brand for Maryland and Illinois markets while consumer-centric retail strategy was under development; led strategy for transition plans to Enlightened brand
10.2013 - 05.2018
Designed print and web materials for major clients in the foodservice industry spanning multiple markets
Assisted Creative Director with high-level branding design and ad concepts, from ideation to completion
Worked with the Art Director to ensure layouts adhered to client branding guidelines
Aided Copywriter in creative copy brainstorm sessions and headline refinery
Guided and reviewed junior designer projects for CD and AD approval
Created in-house branded collateral, such as infographics and custom graphics for client pitches and presentations
07.2013 - 10.2013
FREELANCE GRAPHIC DESIGNER
Designed custom licensed retail products for Viacom brands (ie: Nickelodeon and PBS) via TVsToyBox.com utilizing specific brand requirements and guidelines
Effectively created fresh ideas and concepts for items to increase sales revenue online and in-store
Built product decks to showcase items mocked up 2D/3D for client approval
Finalized files for production for high quality output of products
Produced final product images for display on retail website
Worked with account managers to select choice of products launched for upcoming seasonal launches
07.2007 - 07.2013
(Formerly Signs Now)
SENIOR GRAPHIC DESIGNER
Designed large-format marketing materials for local businesses including building signage, vehicle wraps, product displays and trade show signage
Managed designs from concept to completion, understanding prep for production
Worked with industry resources and outside vendors when necessary
Operated large plotting machines and its technical software for vinyl applications
Managed and maintained wide format HP printers for large-format printing
Communicated with clients regarding proof approvals and artwork edits
11.2006 - 02.2007
G2 Promotional Marketing
Shadowed Art Directors working on projects for major retail brands
Attended creative briefs to learn and observe
Assisted Art Directors with stock image searching
Organized client brand standards and digital assets for fluid and efficient use among all creatives