DISPENSARY
BRAND TRANSITION

Translating a retail rebrand into a cohesive in-store experience.

As Revolution expanded its Enlightened retail concept, the Mount Prospect dispensary needed to transition from a legacy environment into a more welcoming, scalable experience aligned with the new brand direction. The challenge extended beyond aesthetics—it required balancing brand consistency, customer navigation, operational needs, and a changing retail footprint as adult-use purchasing expanded.
 

As Art Director, I led the visual implementation of the transition across interior environments, signage, and customer-facing touchpoints—translating brand guidelines into a physical experience. The refreshed space introduced brighter materials, natural textures, environmental graphics, and clearer wayfinding to create a more intuitive and cohesive customer journey across both Medical and Adult-Use experiences.
 

Role: Art Director
 

ENVIRONMENTAL DESIGN – RETAIL EXPERIENCE – SIGNAGE – INTERIOR DIRECTION – VENDOR COORDINATION – PRODUCTION
 

Execution
• Directed visual implementation across the retail environment
• Designed signage and customer wayfinding systems
• Guided furniture, finish, and environmental selections
• Managed production preparation and vendor coordination
 

Impact
• Successfully transitioned the location into the new retail brand system
• Improved consistency across physical customer touchpoints
• Created a more welcoming and intuitive retail experience