DISPENSARY
BRAND TRANSITION

Enlightened

Revolution Global had a dispensary in Mount Prospect, IL that needed to transition to their new Enlightened retail brand, designed for all of their dispensary locations. The strategy of the brand is to be a warm and inviting space for all walks of life to have a meaningful experience with cannabis and the retail experience had to match that aesthetic. What was once a dark and dreary dispensary is now a bright and welcoming space, utilizing the Enlightened brand guidelines. The dispensary was initially only operating out of one side of the building for patient-only transactions but with the transition, the other half of the building was built-out to accommodate adult-use purchases. Exterior window graphics separated the two entities by color and bold headlines in the brand’s tone so consumers weren’t confused as to where to go for their order. The interior décor utilized the brand’s color palette along with natural textures and multiple plants to tie the brand together throughout. Both the Medical and Adult-Use sides featured a long wall with a life-size image of a forest to add to the earthy and zen-like vibes.

Role: Art Director Photography Credit: Connor Hannan

INTERIOR DESIGN - BUILDING SIGNAGE - FURNITURE SELECTION

COMPLIANCE SIGNAGE - FILE PREP/VENDOR COORDINATION