To get the food service industry excited about their new top-of-the-line induction range, Hatco purchased digital ad space on the website of a national restaurant publication. The first part of the graphic featured a narrow banner ad with a sleek look and attention-grabbing headline. As the reader hovers over the ad, it expands to a larger digital leaderboard with a photo of the product while speaking to the benefits of this induction range over its competitors'.
Role: Graphic Designer
DIGITAL AD DESIGN