Spring Lake Craft Infusions
Spring Lake Craft Infusions Surp is a flavored simple syrup infused with cannabis, making it a great addition to any beverage (flavor permitting). We created a Surp Mixology Book featuring the best infused drink recipes to make
with each flavor of Surp available. I directed the photoshoot that utilized props and fruit/ingredients for visual interest. The layout of the book was styled in a grid-like structure, highlighting multiple lifestyle images above the recipe one one page while a hero image of the recipe stands bold on the opposite. The recipe book not only features winning recipes from a social media contest from the year prior but is also housed online in an interactive flipbook format for easy viewing and sharing. To gain traffic to the online book, I created stickers to go on the bottom of the Surp bottles to include a QR code that linked right to the flipbook. Since its launch in Spring of 2020, it has been read 5,786 times and over 200 people have downloaded it.
Role: Art Director Photography Credit: Tommie Nguyen
PAGE LAYOUT - PHOTOSHOOT DIRECTION - FOOD STYLING PHOTO RETOUCHING - ONLINE FLIPBOOK