Jump to these other Spring Lake SURP projects:
SURP
MIXOLOGY BOOK
Spring Lake Craft Infusions
Spring Lake Craft Infusions Surp is a flavored simple syrup infused with cannabis, making it a great addition to any beverage (flavor permitting). We created a Surp Mixology Book featuring the best infused drink recipes to make
with each flavor of Surp available. I directed the photoshoot that utilized props and fruit/ingredients for visual interest. The layout of the book was styled in a grid-like structure, highlighting multiple lifestyle images above the recipe one one page while a hero image of the recipe stands bold on the opposite. The recipe book not only features winning recipes from a social media contest from the year prior but is also housed online in an interactive flipbook format for easy viewing and sharing. To gain traffic to the online book, I created stickers to go on the bottom of the Surp bottles to include a QR code that linked right to the flipbook. Since its launch in Spring of 2020, it has been read 5,786 times and over 200 people have downloaded it.
Role: Art Director Photography Credit: Tommie Nguyen
PAGE LAYOUT - PHOTOSHOOT DIRECTION - FOOD STYLING PHOTO RETOUCHING - ONLINE FLIPBOOK
RECIPE PHOTOSHOOT
FLAVOR BOTTLE
SOCIAL GRAPHICS
Spring Lake Craft Infusions
Spring Lake SURP is a cannabis-infused simple syrup that comes in a variety of flavors and ratios that can be added to any beverage of your choosing for a refreshing, cannabis-infused drink. Inspired by the well-known ABSOLUT ad campaigns, the idea for these social graphics was to illustrate the delicious fruit flavors that complete the shape of the SURP amber bottle. These graphics were placed on brightly colored backgrounds to complement the fresh, fruity flavors: Cherry Limeade, Mango Strawberry, Orange Pineapple Guava (OPG), Blueberry, French Vanilla and the seasonal Lucky Lime flavor for St. Paddy's Day.
Role: Art Director
IDEATION - PHOTO MANIPULATION - PHOTO EDITING - FILE PREP