SURP
MIXOLOGY BOOK

Spring Lake Craft Infusions

Spring Lake Craft Infusions Surp is a flavored simple syrup infused with cannabis, making it a great addition to any beverage (flavor permitting). We created a Surp Mixology Book featuring the best infused drink recipes to make
with each flavor of Surp available. I directed the photoshoot that utilized props and fruit/ingredients for visual interest. The layout of the book was styled in a grid-like structure, highlighting multiple lifestyle images above the recipe one one page while a hero image of the recipe stands bold on the opposite. The recipe book not only features winning recipes from a social media contest from the year prior but is also housed online in an interactive flipbook format for easy viewing and sharing. To gain traffic to the online book, I created stickers to go on the bottom of the Surp bottles to include a QR code that linked right to the flipbook. Since its launch in Spring of 2020, it has been read 5,786 times and over 200 people have downloaded it.

Role: Art Director        Photography Credit: Tommie Nguyen

 

PAGE LAYOUT - PHOTOSHOOT DIRECTION - FOOD STYLING PHOTO RETOUCHING - ONLINE FLIPBOOK

MixologyBookCover_Mockup_edited.jpg
 
 

RECIPE PHOTOSHOOT