Revolution Cannabis was one of the event sponsors at the largest cannabis expo in the Midwest: the 2019 Chicago Cannabis Business Expo in Rosemont. I designed the 20’ x 20’ space with a science-forward theme (also picking
up the same style from the Tour Guide) that included an Education Area featuring our facility video and branded collateral, a Swag Distribution Area that was conveniently located at one of the corners to hand out swag/materials as
patrons walked by and the most exciting part (brought to life by our talented in-house photographer, Tommie Nguyen): a Virtual Reality Area where event attendees were able to take a virtual step inside our facility to “walk through” one of our cannabis grow rooms. The “rooms” were sectioned off by branded tents and temporary walls, keeping the pathway clear and the space easy to navigate, while also keeping visitors engaged. NBC 5 News covered the event; see their highlights at the link below.
(0:44 for the booth ; 0:48 features the tour guide)
Role: Art Director Photography Credit: Tommie Nguyen
BOOTH LAYOUT - TENT DESIGN - SWAG/DISPLAY DESIGN + PROCUREMENT
DIGITAL GRAPHICS - FILE PREP/VENDOR COORDINATION